Anheuser-Busch InBev says sales of its new Bud Light Platinum are “off to an amazing start.” The beer debuted with two Super Bowl ads (this was the first one) last Sunday.
Culture shock • Today marks three years since InBev took control of Anheuser-Busch in a $52 billion deal. Three years out, the worst of the cost-cutting appears to be over. The brewery and some executive functions have remained in St. Louis, but the corporate culture of the old A-B has given way to an aggressive austerity and new way of thinking. Questions also remain over whether the company’s new bosses can grow brands and sell more beer.
The great pumpkin • Beer guy Evan Benn rates this year’s crop of pumpkin beers, on a scale of one to four jack-o’-lanterns. The local contenders: Schlafly Pumpkin Ale (seen above), Kirkwood Station Pumpkin Ale, Ferguson Pumpkin Ale and O’Fallon Pumpkin Beer.
Bonus: Evan’s picks o’ the week include Perennial Artisan Ales’ Hommel Bier. It just so happens that my next meetup will be Oct. 6 at Perennial Artisan Ales — stop by and see if he’s right about Hommel.
This redesign’s for you • Budweiser unveiled a new look for its Budweiser cans today — just the 12th time in the flagship beer brand’s history that the brewer has tinkered with its appearance. Labels on Budweiser glass bottles will not change. In addition to more red, the new can also features a QR code.